Music to my beers

There are few things in life that are impervious to fashion trends and beer isn’t one of them. We’re seeing more and more trends emerge beyond merely hopping beers to the nth degree and seasonal brews. This year for instance we were promised more single hop beers and wet/green hop beers on the market, as well as more Belgian-inspired beers from the US. Let us not forget the increasing range of beers that have been aged in whiskey, wine, cognac and virgin-oak barrels. However, one trend has been emanating from England and that has to be collaboration brews with musicians. Not content with brewing beers conceived by a myriad of writers and reviewers ranging from Roger Protz to Pete Brown and many more in between, breweries have latched on to this idea to reach out to new audiences as well as trying to achieve some sort of “coolness” factor.

Robinsons in Stockport has really kicked off this new trend (while there were a few music-inspired brews before hand) by rolling out across the UK a beer produced alongside Elbow, which was released in bottles and cask. The followed this up with the May release of Trooper, a beer produced by Iron Maiden’s Bruce Dickinson (I don’t think Fuller’s will be too pleased as Bruce lives around the corner from their Chiswick brewery!). I wish I could tell you more about the bands themselves but I am terrible when it comes to music. All I can tell you about either is that growing up I thought Iron Maiden had the coolest stage show due to the presence of Eddie and their plane is cool. My musical knowledge thankfully is still being passed on by my older brother.

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One of my all time favourite bands, Madness have also brought out Gladness, a beer produced by Essex’s Growler Brewery. In May 2013, Hanson released their excellently titled Mmmhops. Enter Shikari have also brought out one. Although I have to take it on good advice that they are actually a band because I have never heard of them and apparently they’ve little in common with Shakira. Madness’ brew is a golden ale produced to resemble a lager and perhaps there is no more fitting beer to sum up a London band that made it big in the 1980s. However, if you ask northerners like my Mancunian cousins, they would think it just sums up the softer inhabitants of southern England.

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A recent musically inspired brew available in Dublin is Reverend and the Makers from Thornbridge. This is a fantastic summer ale that carries a fantastic aroma from a combination of potpourri strength aromatic hops of Amarillo, Galaxy and Cascade with Fuggles performing as the support act. The beer has a crisp and slight bitter finish. The recent warm spell of weather (long may it continue) of course helped as did the fact that I had this on draft in Probus Wines & Spirits. At 4.8% it is a pleasant session tipple and rumour has it that Reverened and the Makers are a band that I might like. I do like things from Sheffield such as Pulp and Sheffield Wednesday and I think the innovative brews from Thornbridge as some of the finest out there, especially in d’Engerland.

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The number of music-inspired collaborative brews seems to be increasing by the day. Indeed as I was putting this piece together it was announced that Mumford and Sons have teamed up with Sussex brewery Harvey’s to produce Lewes Stopover Brew, a 4% “soft” golden ale made with Fuggle and Golding hops. While it is being brewed specially for the Lewes music festival (Idea for the Electric Picnic?), I wouldn’t imagine it will be too long until it is put into more regular production.

These beers can a bit of fun and do attract a lot of attention. Trooper has become Robinsons’ fastest selling beer of all time and reached a million pints within 6 weeks of its launch and six months ahead of target. Perhaps this will inspire some of Irish brewers to follow suit.  I can say is that I can’t wait for is a beer developed by the Saw Doctors (with Galway Hooker per chance?), the breweries down in Cork can look to the Frank and Walters or Sultans of Ping FC (or even Crystal Swing) and Trouble Brewing could link up with Bell X1, Damien Rice or even Christy Moore and Five Lamps and the Porterhouse have a number to choose from. I don’t think we will be seeing either Kinnegar or Donegal Brewing Company bringing out one with Daniel O’Donnell (maybe of it is brewed with a nice cup of tea or horlicks?), although maybe one of the Brennan’s might be keen.

Revolution in Red, White & Brew

The week being in it, there’s nothing more appropriate than to start with the country where the revolutionary beer war began. Ever since that lunch in the original Spaghetti Factory back in 1965 where Fritz Maytag learnt of the impending closure of his favourite brewery and purchasing a 51% shareholding the very next day, the slow re-introduction of choice and taste into the American beer market began.

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Fritz Maytag has to be viewed as one of the original authors of the declaration of independent choice. It was his original vision of “small is beautiful” along with the 1975 tax breaks then effectively defined the term of “craft” beer. The Brewers Association defines such breweries as “small, independent and traditional” and that was Anchor Steam to the core.

Aspiring brewers such as Ken Grossman, who would go onto found Sierra Nevada, paid pilgrimage to the brewery to see how it could be done, as well as searching out sage advice from another early revolutionary, Jack McAuliffe. The New Albion Brewery was the first “new” brewery to be established from the ground-up, unfortunately it was to close in 1982 but its legacy lives on. Boston Beer Company recently produced a beer dedicated to this founding father.

Jim Koch started what was to become the largest US independent brewery (along with DG Yuengling and Sons) in 1984, with Boston Beer Company’s Sam Adams being brewed in Pittsburg. On the night of Paul Revere’s famous ride to warn people that the British were coming, it was to warn John Hancock and Sam Adams that there were to be arrested. They were in Lexington at the time and so began the American War of Independence. Revere’s actions to warn Sam Adams and co was to be commemorated by Maytag through the special release of Liberty Ale on the the bicentennial of the event in 1975. There was no more appropriate beer to pay homage to this historic event as the beer itself was to create history in the craft beer movement. It was the first beer to be brewed using the Cascade hop, which was only developed in 1970. While the beer itself disappeared soon after and not to be released again until 1983, it changed history. Sierra Nevada took note and the Cascade hop was to be the backbone of its Pale Ale, which was released in 1981.

Tasting Liberty Ale on 4 July, I was met by what is now the familiar floral, citrus and pine aromas imparted by Cascade. What is striking is that it does also give an extremely pleasant bitterness to the beer. This is overlooked these days due to high- and super-alpha hops. We forget that this hop helped define “hoppy” beers and it became the ubiquitous hop to be used in practically all subsequent American pale ales. I can only imagine what it must have been like to taste this beer in comparison to the other beers that were available almost 40 years ago.

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Of course there were other factors at play that helped sow the seeds of the revolution. At the beginning of the 1970s on the west coast beginning in California and expanding northwards, there existed some of the key elements that contributed to growth of the of the craft beer movement. These included a young population that had experience of beers from Europe and the motivation to do something different, a spirit of bending the rules by home-brewing when it was still illegal, a sense of place and pride in locally produced food etc. Let us not forget that the American wine industry was beginning to flourish at this time and in the similar locations. The University of California – Davis employing Michael Lewis in 1970 as America’s first full time professor of brewing science. Lewis would go on to train a vast army of brewers, as well as conducting key research and sharing his wisdom amongst aspiring beer entrepreneurs. The craft beer movement became identified with a strong spirit of fraternity because brewers new the odds were stacked against them.

By 1979, there were only 89 breweries remaining in the US. Prohibition and increasing consolidation along with rapid growth in the middle class hooked on drinking light and adjunct packed lager at home had all contributed to this decline. Thankfully today there are 2,403 working craft breweries across America with another 1,528 in planning stages (May 2012). When Maytag sold his brewery to the Griffin Group (one of the backers of BrewDog) in 2010, he was safe in the knowledge that choice in the beer market has been well and truly established.

BrewsInternational is Alive!

After much procrastination, I finally got around to putting together my beer blog and website (thanks to Mick Rourke’s wizardry). It is an attempt to capture the emerging trends, features and profiles of beers & breweries of the world. It will cover the world of craft and micro-brews to the stuff you made in the bath as a student that made you blind for 3 days.

Due to being Irish and the exciting things happening in brewing in Ireland, who better than to launch the website than Ronan Brennan, co-founder of Galway Hooker. Thankfully he was more than obliging.