Food Wise 2025, the new national strategic report for the agri-food sector was published this week. Craft beer and whiskey are designated key areas of focus over the next decade. This is the latest acknowledgement by Government that efforts must be made to allow these producers to continue to grow and expand.
The overall objective for beer and whiskey is to nurture the entrepreneurial spirit of the producers. A dedicated sectoral strategy is needed setting out “supports, targets and best practice for the entry, development and progression of these companies to 2025”. An increase in R&D and innovation across the sector is needed but for that to happen there needs to be a 10% increase in funding per annum. The need to develop skills in brewing and distilling is recognised, particularly in the areas of mentoring and training. I would like to see this progressed further into the development of a formal apprenticeship scheme for aspiring brewers. This would result in a blend of formal qualifications and on-the-job experience in a structured format.
Develop a sectoral strategy for food and drink SMEs, which sets out supports, targets and best practice for the entry, development and progression of these companies to 2025 Food Wise 2025
It is little surprise that a key focus is in boosting export sales. We’re a small island with a small but growing population. Yes, there’s plenty of room for breweries to expand at home but for those that want to, we need to help them gain access to international markets. One just needs to look at the approach that Carlow Brewing Co took all those years ago, a big effort in exporting because the market wasn’t really available in the country. That was when there were only a handful of craft breweries. We’ve over 70 now and the domestic market still has a long way to go in order to open fully to them. That is not to say that craft isn’t growing, it is and will continue to do so. I’m just saying a craft beer export strategy could really boost those already able to ship internationally. However, we also need to support those not yet ready but have aspirations to do so. Food Wise 2025 recognises the need to “continue to work directly with indigenous companies to identify new export market opportunities and develop services and supports for companies to facilitate export growth”. It also sees that specific market knowledge of the US market needs to be provided. This maybe more targeted at whiskey but there’s room for Irish craft beer too. The time has never been better for crafting an export strategy for beer.
Continue to work directly with indigenous companies to identify new export market opportunities and develop services and supports for companies to facilitate export growth Food Wise 2025
The focus on beer in whiskey and beer in the report is hardly surprising. Minister for Agriculture and the Marine, Simon Coveney TD has been a more than a fair share of beer events during this time in the department. It’s a good news story, entrepreneurs starting up, producing products in the country and looking to export – what more could you need! However, there’s a growing trend that whiskey is getting more attention than craft beer. Yes, a distillery requires far more investment in capital than a brewery, not least with the three years needed for maturation alone. Also, whiskey has the snob factor and beer suffers unfairly for not been seen as civilised as other mainstream alcoholic drinks, with the possible exception of cider. The need to “develop an Irish Whiskey and food pairing trail as a major tourist attraction and to differentiate Irish food and drink produce” is singled out but we should also be pushing for a brewery tap licence to be introduced.
Beer, cider and whiskey makers must be equally respected, supported and championed. They all tell the same story. We can produce excellent, diverse and quality products on this small island of ours.