The Alltech Craft Brews & Food Fair is coming back for a fifth year. How time flies! This festival has undergone a remarkable evolution since the first event held in the summer of 2012. Forget Paris in the springtime. February in Dublin has become synonymous with rugby and this beer festival. The folks at Alltech even try to combine the two. Visitors will once more have the opportunity to sample more than 300 of the latest craft brews while watching Six Nations Rugby on three if the biggest screens in Dublin.
The festival takes place once more in the Convention Centre Dublin from Thursday 23rd – Saturday 25th February 2017 and tickets are on sale now from Eventbrite. The event runs over three days, and opening hours as follows:
Thursday, 23rd February: 5pm – 11pm
Friday, 24th February: 5pm – 11pm
Saturday, 25th February: 12.30pm – 11pm
The Dublin Beer Cup will also be awarded during the weekend. Will anyone be able to take the mantle away from McGargle’s Francis’ Big Bangin’ IPA? Can the Kildare brewery follow Coisbo completing a two-in-a-row? We will just have to wait and see.
The full line-up of music and exhibitors will be announced in the New Year. If anyone doesn’t believe the organisers have big, big plans – think again. Last year, they only went and beat the previous Guinness Book of Records’ mark for the world’s largest beer tasting.
For further information visit alltechbrews.ie or join the conversation on Twitter by following @alltechbrews.
The Aldi Irish Craft beer Festival kicks off on Sunday, 2nd October featuring 30 beers from across the island. This is the first time that beer has featured exclusively in promotional campaign run by the German discount supermarket chain in Ireland. Newspapers will be carrying the usual Aldi brochure but today’s features a two-page spread on beer.
The beers offer a good introduction to the quality and range of Irish beers being produced today. Prices start at €2.49 per bottle and for this low price you can enjoy the likes of Carrig’s always quaffable Pilsner or its chocolate-laden Coalface IPA. The majority of the beers are on sale for €2.69 per bottle including Mescan’s Westport Blond and Westporter Stout. A few also come in at €2.99 per bottle, including Dungarvan’s Mine Head, the award-winning Francis’ Big Bangin’ IPA and Brehon’s Stony Grey IPA. It’s not all glass by the way. Luminous cans of Rascal’s Wunderbar IPA will be standing out, alongside the brewery’s Big Hop Red.
Supermarkets have tended to include beer as a bolt-on to their wine offers but this is slowly changing. SuperValu, for example, have featured craft beer in both print and broadcast ads. Craft beer sales are up with Aldi alone experiencing double-digit growth in sales over the past year. Indeed, its Irish beer has grown over the years with an accompanying drop in imports stocked, with the exception of the likes of Hobgoblin and the odd German, Belgian or French offering. However, a Marston’s exclusive range for Aldi may start appearing on shelves from November. This will be similar to the tie-up that the brewery-chain does for Tesco.
It tends to be overlooked that Aldi has long-been a supporter of Irish craft beer. Its O’Shea’s range produced by Carlow Brewing has won a loyal following with customers. These beers happily sit alongside the O’Hara’s range on the shelves and given people a solid introduction into the world of craft beer. Aldi has followed this up with commissioning Laois’ 12 Acres to produce the fruity-finishing Golden Harvest Pale Ale. It remains to be seen if this will be a once off or will it be an ongoing collaboration.
Some orthodox craft beer snobs might turn their noses up at the thought of the large multiples, believing instead that independent beer should only be sold in independent retailers. This ignores the choice and freedom for the brewers to decide where their beer should be sold, whether on-trade or off-, independent or chain etc. Of course, it’s important that prices remain sustainable and they don’t seriously undercut other retailers.
Yes, these beers (with the exception of those brewed exclusively for Aldi) can be bought elsewhere. Thinking like that misses the point. The opportunity to access the widest customer-base for their products is nothing to be sneered at. The Aldi promotion will run across all its 126 in Ireland until stocks last. The beers will also feature in its media-buy. For the craft beer sector, a large client such as supermarket chain can buy a certain-degree of confidence with the banks or others in attracting finance, capital and investment. Brewing is hugely capital intensive, with pressures on working capital and the need to expand to satisfy a growing customer base.
Regardless, it’s great to see more attention on the sector.