An IPA offshoot that’s lilting?

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It’s been a while since I had a can of Lilt. So long in fact that I don’t even know if it’s still available. All of this was sparked off by Brewdog’s Elvis Juice. It tastes a lot like Lilt, period.

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One could imagine the Brewdog product development team used the following checklist. A grapefruit infused IPA with an aroma consisting largely of, you’ve guessed it, grapefruit. Box ticked. It’s refreshing, even at 6.5% abv. Box ticked. Did I mention that this beer is 6.5% abv? Box ticked. Make sure you produce a beer the “punks” will shout about. Box ticked (perhaps this one’s too easy). Use “Elvis” in the name to confuse people. Box ticked. Explore the use of fruit to substitute for high hop prices. Box ticked, or maybe I’m being unfair on that last one.

The beer’s fine. It’s certainly drinkable and the infused grapefruit gives it a vibrant, fresh aroma. Is this cheating though? Before you judge me too harshly, yes I’m more than aware that infused beers have been around for yonks – even for the IPA style. I’m just not convinced that this beer in particular works.

Beer geeks have been hyper-critical of the new wave of radler-style offerings popping up here, there and everywhere. Why should fruit-infused IPAs be treated differently? Okay, darker versions may be better but even then they play the Terry’s Chocolate Orange card. Overall, craft infused-beers do tend to be better balanced in bitterness and drinkability – Elvis Juice has a somewhat muted dry bitterness to it.

The appearance of so many fruit-infused IPAs of late merely point to the latest fad off-shoot of the overall style. Of course they’re appealing. I can see them becoming big sellers. They could even be useful in beer cocktails for those so inclined. A 3-3.5% abv or lower version could be huge, especially during the summer. Then again the neo-prohibitionist lobby could brand them in the alco-pop territory.

For me, I prefer a lot more out of a beer than this particular beer. If I want a refreshing grapefruit hit in abundance, I’d stick to the likes of San Pellegrino before moving onto beer. Brewdog certainly produce better beers than this but then again, who am I to judge this beer’s appeal.